GOOGLE MAPS & SEO
Improve Your Google Maps Listing with Med Spa SEO
Want to future proof your business? Improving your Google Maps search rankings for key Med Spa search terms is the best long term marketing investment you can make.
RANK HIGHER IN LOCAL MAPS SEARCH RESULTS
Search Engine Optimization
Search Engine Optimization (SEO) helps your business rank higher in Google Search and Map results for specific search terms. For example, if you want to show up higher in the Google Maps search for “med spa near me” – that’s SEO.
Rank Higher in Maps
It’s simple. The higher you rank for a search term (“med spa near me”, etc.) the more relevant website traffic you’ll receive. It’s like getting Google to hand out fliers only to people who are asking for them. For free.
Capture Search Intent
When potential customers are searching for local med spa services, buying intent is high. To capture new business, it’s critical that your med spa shows up prominently in those search results. SEO turns search intent into new customers.
Long Term Growth
SEO is the digital equivalent of a brand reputation. When done properly, SEO is the best long term source of free traffic and defends your med spa against future competition, driving down your cost per lead and future-proofing your marketing.
How we do it
Med Spa SEO You Can Understand
Our SEO team has decades of combined experience working on hundreds of sites. We have developed meticulous methods for auditing your site and creating actionable plans to help your med spa rank higher in Google. We understand client knowledge of SEO techniques vary, and we’ll make sure to explain things in a way that makes sense to you.
HOW WE STRUCTURE OUR SEO CAMPAIGNS
Great User Experience Drives Great SEO.
The days of fooling Google are over (mostly). Google ranks websites based on expected user experience and how well a website relates to a search term. In other words, your med spa website will rank higher when it provides potential customers with a better experience and answers more of their questions.
Proper SEO is built on this philosophy, spending less time trying to outsmart Google and more time turning your website into a wealth of knowledge for potential customers, in a fast and easy to navigate manner.
Content is King
Perhaps the most cliché phrase in SEO but true nonetheless. Great content drives great rankings. Want to rank higher than your competitors for a search term? Provide a more thoughtful answer. Google is listening.
Increased Site Speed
Google penalizes slow loading sites. No one wants to wait for your site to load – and Google knows this. Med spa websites with a well optimized load time provide a better user experience, and rank higher as a result.
Consistent NAP Citations
If an online search for your business shows 3 different phone numbers and 4 different addresses (for one location), potential customers will get confused. Google keeps an eye on thousands of online directories (Yelp, FB, Yellowpages, etc.) to ensure your information is consistent. Duplicate listings and incorrect information can lead to ranking penalties.
On Page Technical SEO
Technical SEO is boring but necessary. It’s the website equivalent of keeping your office clean and well organized. On page technical SEO for med spas is all about labeling images, properly tagging titles and content, setting up structured data, etc. so website visitors and robots can find everything they need quickly and easily.
Got a Question?
Checkout these Frequently Asked Questions
How many keywords do you optimize for?
As many as we can. Each page has one primary keyword, a handful of secondary keywords, and many LSI keywords. Keywords come in many shapes and sizes. Some have high search volume and high competition. Some have lower search volume but are easier to rank for. Some indicate the user is in research mode, others indicate they are ready to buy. We’ll balance these variables to choose the ideal keywords to promote the services that matter most to you.
How fast will I see results?
SEO can take time, often quoted at 6-12 months. However, many things affect that – including whether your keyword is in striking distance, domain age and authority, backlink generation, etc. It takes a bit of patience, but high rankings are worth the wait.
What if I’m already ranking well?
We love to see that! An important point to remember is that keyword combinations are endless. There are around 100-300k possible search terms you could optimize for, and no one has that many pages or that much time. Even if we focus on a small subset of keywords, keep in mind that other Med Spas in your area are likely eyeing your rankings and wondering how they can rank higher. It’s easier to defend from above rather than climb up the ladder.
Can I use my existing website?
Of course. We’re not one of those companies that pushes you into buying a new website to work with us. If you need a new one, we’ll suggest it – but it’s never required.
What kind of results should I expect?
Each campaign has different goals. A Google Ads campaign is designed to deliver new leads almost immediately, with Cost Per Lead reducing over time. SEO campaigns take a lot of upfront effort to rank better for specific keywords over long periods of time. Depending on the campaign, we’ll setup quantifiable goal targets so we’re on the same page about expectations.
Once I’m signed up, how often do we talk?
As often as we need to. We’ll give you a dedicated Slack channel that tends to be the easiest way to communicate (we all prefer texting, right?). You’ll also have regular calls scheduled with your strategist and you’re free to reach out to them anytime. And as always, you can reach us by email as well.
Do you offer customized plans?
Yes. Our Partner Plan starts with a marketing audit which allows us to create a strategy plan customized for your needs. We welcome your input on the process of setting priorities and monthly agendas. We also offer a la carte services.
How do I know what you’re doing every month?
Well how do we know what you’re do… just kidding. We strive to make our process as transparent as possible. Our first step is always to create a strategy plan that specifically outlines our efforts over the upcoming months, giving you a roadmap. Next, we track and document our efforts, providing you with reporting to lend further clarity. Lastly, your strategist will setup recurring calls with you to discuss many aspects of your account including our progress.
What are you waiting for? Work with us!
We are committed to helping Med Spa owners spend more time running their business while we lead marketing efforts. Our industry leading solutions are designed specifically for Med Spas. Does a short chat make sense?
What sets us apart
We Know How to Market Your Med Spa
We have a track record for helping local businesses. Our exclusive focus on the Med Spa industry allows us to provide incredibly effective services that are tailor-made for you.
Med Spa Focus
When you’re focused on only one thing, performance skyrockets. Our team is all-in on Med Spas to create better ideas and higher ROIs for your business.
Not Our First Rodeo
Our team has a track record of success helping local service businesses just like you. We’re an experienced team of founders and seasoned marketing executives.
Long-Term Growth
Some campaigns have an overnight effect but our proven process is designed to drive consistent improvements over time for stable long-term growth.
Prospect to Patient
Are your marketing systems fully streamlined and high converting? We help optimize every aspect of the prospect to patient journey for consistent performance.
Other Services
Other Digital Marketing Services
Our first step is to get to know your Med Spa and uncover your specific needs. We offer a wide variety of Med Spa marketing services and we’ll suggest the best options to fit your situation. While each client is unique, we have developed a repertoire of marketing solutions ideal for growing a Med Spa. Check out some of our most popular offerings below:
Google Ads
Social Media Ads
